There are more than 80 million millennials in the U.S. It should be easy to convince a few of them to frequent your eatery, right? Maybe not.
It's not you – it's them. Persuading millennials to try your restaurant among a sea of options is next to impossible. At the swipe of a finger, they can miss your establishment completely.
Turning your attention to millennials is more important than ever. They're one of the largest groups out there, and they're also one of the most influential. You have to treat them like their own demographic if you want to turn them into loyal guests.
Take to social media
According to PEW Research, 64 percent of U.S. adults use Facebook, and 30 percent of those people use it to retrieve news. Further, 51 percent of Americans use YouTube. Among that group, 10 percent use it to check the news. More than half of social media users share news stories, images and videos, making these places the perfect spot to get some attention.
Take Facebook, Instagram, Twitter and Pinterest by storm. All it takes is one well-executed post to take off and you're in business with the younger crowd. Posts should be unique and interesting. Demonstrating thought leadership can get posts more likes or retweets.
Produce edgy pieces
When coming up with quirky posts, lose your filter, suggested Adweek. Millennials don't need authority figures to tell them who's a celebrity and who's not. A bold campaign is in order.
Sorry chefs, but authenticity trumps perfectly seasoned steaks. Telling people where their food is from and how it was prepped is a bigger deal than flavor. Promoting a brand is essential to grab millennials' attention.
Volunteer at charity events
Helping others is the tried-and-true way to millennials' hearts. The Case Foundation administered a survey to 1,514 millennials, inquiring about opinions on volunteerism.
Forty-six percent of millennials donated roughly $1,000 to charity within the past year. Thirty-seven perfect had donated between $50-$100 in the last 12 months. More than half of respondents said they had volunteered between four and 10 hours within the past month.
"Millennials want to make a difference in the world."
The bottom line is this: Millennials want to make a difference in the world. They support others who are on board with this mission, and hosting a charitable event or attending a prominent one not only makes you more attractive to millennials, but it will make you feel good.
There are a myriad of events to choose from. For the last 18 years, Boston has been the hub of "Chefs in Shorts" where more than 40 chefs show off their legs and grill up sumptuous dishes. Proceeds go to nonprofit group Future Chefs.
Whatever way you're able to reach millennials, make an impression by being yourself and caring about those around you.
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