To underline the customer-focused philosophy that serves as a foundation of its work, Shoes For Crews commemorated National Customer Service Week October 7 -11, hosting a slate of social and educational events designed to raise awareness of that all-important cornerstone of successful enterprise—excellent service to both external and internal customers.
To celebrate Customer Service Week, the management and staff of Shoes For Crews struck upon a scathingly brilliant idea, to raise company consciousness about this important, often unsung business topic, using engaging elements of fun and flamboyance. The result was an unforgettable week of events that inspired the whole company to commit to providing more effective customer care and building better relationships with colleagues and clients.
The Academy of Customer Service Magic
In keeping with the Halloween-themed month of October, the pleasant everyday surroundings of the company’s corporate headquarters were transformed into the hallowed halls of the Shoes For Crews Magical Academy, and selected staff members revealed themselves to be wise wizards indeed (and the rest of us wizards-in-training!).
The Magic of Appreciation
Among the notable events was the exchange of magical scrolls of appreciation from one wizard colleague to another (both on paper and via email for remote wizards!), thanking them for being a valuable member of the team, for their help with a project, for their positive attitude, etc. The Appreciation spell really worked— conjuring up a broad smile with every letter of thanks.
Various lectures on The Magic of Customer Service were held by Shoes For Crews luminaries including CEO (and Head Wizard) Don Watros and VP of Operations Tony Manettas, as well as talks and seminars by esteemed Special Guest Wizards of Commerce David Zimmerman, Director of Customer Experience for QVC, and Marc Metrick, President of Saks Fifth Avenue.
What a fun, creative and effective way to illuminate the importance of impeccable service to both internal and external customers, no matter what part of the business you call your own. Bravo to the Wizards of our Engagement Team!